Checking the same web page over and over is one of those small chores that eats more time than it should. Maybe you're waiting for a sold-out jacket to return in your size, a concert to add a second date or a store to cut the price of a laptop. With iOS 27, Safari on the iPhone can do that checking for you. The feature is called Notify Me, and it uses Apple Intelligence to watch a page and send a notification when the thing you described actually changes.
This guide explains which iPhones support it, how to set up your first alert, how to choose how often Safari checks, and how to edit or delete alerts later. The steps are based on Apple's own iPhone User Guide, plus hands-on reports from Engadget, Cult of Mac and Trusted Reviews.
What you need
- iOS 27 or later. Notify Me is a new Safari feature in this release, so older versions don't have it.
- An iPhone that supports Apple Intelligence. Apple lists the iPhone 15 Pro, iPhone 15 Pro Max and every iPhone 16 model or newer. Even though iOS 27 runs on older phones, they won't show the Notify Me option.
- Apple Intelligence turned on and a supported language and region. Apple notes that Apple Intelligence isn't offered in every language or country and that usage limits may apply.
- Notifications allowed for Safari, otherwise the alert has no way to reach you.
Notify Me also exists in iPadOS 27 and macOS 27. Engadget reports that the checks run on the device where you create the alert rather than in the cloud, so set it up on the device you carry with you, which for most people is the iPhone.
How to set up a Notify Me alert
- Open Safari and go to the exact page you want to watch. Use the product page itself, not a search results page or the store's home page.
- Tap the Page Menu button, the icon with three horizontal lines next to the address bar.
- Tap Notify Me. A box appears asking what Safari should look for.
- Describe the change in plain language. Examples: "Tell me when the 42mm size is back in stock", "Alert me if the price falls under $300" or "Let me know when new tour dates are added".
- Tap Edit if you want to change how often Safari checks. By default it checks once a day, at the time you created the alert.
- Tap the blue checkmark in the top-right corner to save. Trusted Reviews notes the checkmark can take a few seconds to appear while the request is processed.
- If iOS asks whether Safari may send notifications, tap Allow.
That's it. From now on, Safari checks the page on your schedule and shows a notification when it decides the change you described has happened.
Choosing how often Safari checks
When you tap Edit, you can pick a check interval and the exact time of day. Here are the options reported by MacRumors, Cult of Mac and Trusted Reviews:
| Frequency | Extra settings | Good for |
|---|---|---|
| Hourly | None | Restocks, ticket sales, limited drops |
| Daily (default) | Time of day | Price tracking, job listings |
| Weekly | Day of the week and time | Event calendars, blog or changelog pages |
| Monthly | Date and time | Slow-moving pages such as policies or schedules |
Hourly is the fastest option; Safari can't check more often than that. If something sells out in minutes, Notify Me may still be too slow, so treat it as a helper rather than a guarantee.
How to edit or delete an alert
- Go back to the page you're tracking in Safari. A banner at the top shows the active alert; tap Edit in that banner to change the description or schedule, or to delete it.
- Alternatively, open the Page Menu again and tap Notify Me to see the existing alert and remove it.
- To see alerts in one place, open the Settings app and look for Notify Me near the bottom of Safari's settings. Engadget describes this as Settings > Safari; on recent iOS versions, app settings are grouped under Settings > Apps, so look for Safari there.
Tips for better results
- Be specific. "Notify me when the price changes" may trigger on tiny tweaks. "Notify me when the price is below $250" gives Safari a clear condition.
- Pick the right page. If a product has several colours or sizes, open the exact variant first, then mention it in your description.
- Match the interval to the urgency. Hourly checks make sense for a ticket drop. A monthly check is plenty for a page that rarely changes.
- Think beyond shopping. Cult of Mac used it to watch Apple's AirPods firmware page for new release notes. It also works for council notices, school announcements and job boards.
- Clean up old alerts. Once you've bought the item or the event has passed, delete the alert so you don't get pointless notifications.
Troubleshooting
- There's no Notify Me option in the menu. Check that you're on iOS 27 or later (Settings > General > Software Update), that your iPhone is an iPhone 15 Pro or newer, and that Apple Intelligence is turned on in Settings. If your device language or region isn't supported, the feature won't appear.
- You never get an alert. Open Settings > Notifications > Safari and make sure notifications are allowed. Also check that a Focus mode isn't silencing Safari.
- The checkmark won't turn on. Wait a few seconds after typing your description. If nothing happens, rephrase the request more simply and try again.
- Alerts arrive for changes you don't care about. Edit the alert and make the condition narrower, such as a price limit or a specific size.
- Pages behind a login. Apple doesn't say whether pages that require signing in are fully supported. If an alert on such a page never fires, that may be the reason, so test it on a public page first.
Is it worth using?
For most people, yes. Notify Me replaces third-party page-monitoring apps and browser extensions with a free tool that's already built into Safari, and you set it up in plain English instead of picking page elements by hand. The limits are the hardware requirement and the one-hour minimum interval. If your iPhone supports Apple Intelligence, try it on the next product you're waiting for; it's one of the most practical additions in iOS 27.
Sources: Apple Support, Engadget, Cult of Mac, MacRumors, Trusted Reviews
